Engineer, designer, hip-hop producer. As a Senior Product Designer at EverCommerce, I design AI-powered features and the design systems and templates behind 20+ products. On my own time I build tools like Handbook, rethink how home-cooked food gets ordered, and make beats.
My perspective on design systems, leadership, and the craft behind the work and creativity.
1. The basic templates that powered our trajectory towards a new print asset design studio.
Cross-functional team trainer on Figma, designer of preliminary templates and final design studio product.
As the product designer serving several products at EverCommerce, my time was accountable to the roadmap instead of many, one-off print asset/graphic design requests from customers that started arriving on my desk. How could I address this?
One obvious path was a bigger, better self-serve design tool for customers to operate themselves. Admittedly, our current print asset creator was rudimentary and limited in functionality.
But building a new tool is a serious engineering investment, and it was unknown whether the demand was really there. Many of our clients (home-service businesses without a marketing team) didn't want to touch a design tool at all as they were used to our team creating the assets for them as a white-glove service. In other words, customers wanted the asset, not the software. Before anyone committed months of build time, I wanted evidence of the demand.
A print template library built in Figma Buzz, a cross-functional team trained to use it, and (in Summer 2026) the new self-serve design studio, which replaced the legacy print asset creator with AI image generation, a fuller editing toolset, and the templating capability I owned.
