Arjun Dayal

I'm Arjun Dayal. Engineer, designer, hip-hop producer. I design AI-powered features and lead systems and collaboration across 20+ products at EverCommerce, sampling great solutions the way a producer samples records.

Works
Handbook

Handbook

Not a snapshot but rather a living record of how you think. Built with Claude Code.

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Tiffin Service

Tiffin Service

Re-integrating India's 100-year-old tiffin model into modern food delivery.

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Assist: helping service businesses win back at-risk customers
EverCommerce

Assist: helping service businesses win back at-risk customers

Assist is an AI-powered workflow I designed to help business owners identify and respond to at-risk customers. Its patterns became the foundation for inline AI responses across the EverPro suite.

Print Asset Design Studio
EverCommerce

Print Asset Design Studio

How a zero-engineering Figma pilot delivered client value, upskilled a team team, and validated what to build next.

Assist At-Risk Insights
EverCommerce

Assist At-Risk Insights

Flagging unhappy customers so business owners can act in a timely fashion.

My Process

Pair the why with the what

Moderated usability sessions tell me why users behave the way they do. Quantitative tools like Heap and heatmapping tell me what they're doing at scale.

Building precedent

I audit existing workflows and other applications while simultaneously getting crystal-clear on the problem space.

Reuse before you invent

I think in systems first. Before designing anything new, I look for what already exists that can be extended, adapted or reused.

Stay in the room

I work closely with PMs and engineers throughout, not just at handoff. The best decisions emerge from brainstorming and ideating together through transparent collaboration and riffing sessions.

Finesse and close the gap

I use Figma and Claude Code together to push further into the space between what I design and what actually ships or can be integrated into the codebase/component library.

Writing

My perspective on design systems, leadership, and the craft behind the work and creativity.